Threads closes in on X’s daily active users, new data reveals

New data shows Threads is nipping at X's heels on mobile. In June of this year...

🧵 Threads hit 115.1M daily active users
❌ X reached 132M DAUs

And Bluesky was far behind, with 4.1M DAUs.https://t.co/0uF3nB2Av8

Despite its rapid growth, Threads still trails behind X in web traffic. X recorded 145.8 million average daily web visits worldwide in June, far surpassing Threads’ 6.9 million.

However, Threads has made significant strides in mobile engagement, a key area for monetisation as Meta focuses on ads as its primary revenue stream for the app.

While Threads and X battle for dominance on mobile devices, Bluesky, a decentralised social network, has seen a huge increase in user activity, with a 372.5% rise in daily active users year-over-year.

However, Bluesky’s global daily active user count remains modest at 4.1 million, and it lags far behind both Threads and X in terms of mobile app engagement. 

In the US market, Threads and X are in closer competition, with Threads reaching 15.3 million daily mobile active users, compared to X’s 22.9 million. However, Bluesky’s presence in the US remains small, with only 1.1 million daily mobile users.

X vs. Threads vs. Bluesky: Android trends worldwide during and after the US elections. pic.twitter.com/3oLVMiT5er

Although Bluesky’s user base grew following backlash against X's owner Elon Musk and his alliance with President Trump, the platform has recently faced criticisms of becoming a left-leaning echo chamber, which may have led some users back to Threads.

Overall, the data suggests that while Bluesky remains a niche player, the rivalry for mobile users is now largely between Threads and X.

With Threads catching up, Meta’s social network is poised to further challenge X’s dominance in the social media landscape.