The management of the Pakistan Super League (PSL) met all the stakeholders of HBL PSL including representatives of franchises, title sponsor, media rights partners and commercial partners on Thursday at the National Cricket Academy in Lahore to discuss the various aspects of the league and to highlight the tremendous strides the PSL has made over the past ten years since its launch in 2016.
Among the participants the representatives of the media rights partners of HBL PSL also held workshops with the PSL management, which was headed by Chief Executive Officer Salman Naseer.
Ali Imran, Rao Umar Hashim Khan and Ayaz Imam from Walee Technologies, Trans Group and A Sports, respectively took part in the stakeholders meeting and shared their views with the PCB Digital.
PSL's title sponsor HBL was represented by Chief Marketing and Communications Officer, Ali Habib, who also lauded the remarkable consistency of the tournament.
Ali Imran, Senior Vice President Walee Technologies, while speaking on the occasion, said: "I think HBL PSL X was just amazing. Walee partnered with biggest live-streaming and digital platforms in Pakistan including Begin, Daraz, Myco, Tamasha and Tapmad. This is the first time 57.4 million fans from Pakistan streamed the PSL matches and there were over 3.4 billionm views across these platforms.
"The way the PSL team works is amazing and they have been a great support for Walee Technologies in bringing the HBL PSL closer to the fans. I urge the fans to get ready to witness the biggest PSL event next year as we plan to bring more digital innovations to fore."
Rao Umar Hashim Khan, Group Director Trans Group also spoke on the occasion and said: "Being the pioneer partner, I have the best wishes for the HBL PSL and I feel it is going to become the biggest cricketing event in the world. PSL is growing every season and we are hopeful that we'll showcase lots of good cricket in times to come.
"It has been an honour for Trans Group to be part of the HBL PSL for the entirety of the 10 seasons. It is such a joy to be a part of the PSL and everywhere we go it feels amazing to represent Pakistan's mega event."
Ayaz Imam, Senior Vice President A Sports expressed his views and praised the PSL for growing bigger and stronger with every passing edition. "HBL PSL is the biggest tournament in Pakistan at the moment and thanks to the Almighty that the success in 10 years has been tremendous and I feel it will keep on excelling in the future. Being the broadcaster of this tournament, we feel proud. Our ratings go higher and higher every time the PSL comes around."
Ali Habib, Chief Marketing and Communications Officer HBL, also praised the blossoming of the Pakistan Super League over the past decade into biggest sporting brand in the country.
"Everyone should reflect one the remarkable consistency of the HBL PSL for the last 10 years. At the start of every year the fans get excited about a new HBL PSL season, which in turn has made it as one of the biggest sporting brands.
"We should all pat our back for this wonderful achievement. Over the last 10 years we have shown to the world that we have the capacity, capability and organizational skills to pull off a vast six-week tournament across Pakistan involving over 60 overseas players."
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