Hailey Bieber debuts new rhode lip tint with Y2K-inspired belly chain after viral phone case

Hailey Bieber launches the 'Lemontini' lip tint with Y2K flair, following rhode’s $1B sale to e.l.f. Beauty.

Hailey Bieber continues to expand her beauty empire with the launch of a limited edition "lemontini" peptide lip tint under her brand rhode.

The product drop was paired with a striking Y2K-themed photoshoot featuring a black bikini and a gold belly chain spelling “rhode,” where the gloss was clipped to her waist. Bieber unveiled the product on her Instagram with the caption "lemontini ballerini @rhode"

 

 

 

 

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A post shared by Hailey Rhode Bieber (@haileybieber)

The new shade is described by the brand as “a shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail.” It joins rhode’s lineup of peptide lip tints, which have become a top seller since the company’s founding in 2022.

This launch arrives just days after Rhode was acquired by e.l.f. Beauty in a $1 billion deal, marking a significant milestone for the two-year-old brand. 

Bieber celebrated the acquisition with a Vogue cover and a private dinner at Los Angeles hotspot Alba. According to People, Justin Bieber was “beyond proud” of his wife’s achievement, having witnessed her dedication from the beginning.

Though the couple has faced recent speculation about their relationship, Bieber addressed the ongoing rumours in her Vogue interview, saying, “You would think after having a child, people would maybe move on… but no.”