Red Lobster’s new seafood boil bags and $5 drinks ignite online frenzy

Red Lobster’s seafood boil bags and $5 drinks spark online buzz as customers flock to try the revamped menu.

Red Lobster is making waves in the restaurant industry with the launch of its new seafood boil bags and $5 drink deals, a bold move led by recently appointed CEO Damola Adamolekun.

The menu revamp comes in the wake of the company’s recent bankruptcy proceedings, marking a significant step in the chain's effort to rebuild its brand and customer loyalty.

The introduction of customizable seafood boil bags—a popular Southern-style dish—has become the centerpiece of Red Lobster's refreshed offerings. Social media platforms, especially X (formerly Twitter), have been buzzing with reactions from excited customers, many of whom are eager to visit and experience the new flavors firsthand.

I just thought about dipping that cheddar bay biscuit in that seafood boil seasoning and I… https://t.co/b95zXbQgaY pic.twitter.com/nLrQ7aJALU

— nína on ya hip (@ninaninemilli) June 24, 2025

Can’t go wrong with a seafood boil lmao https://t.co/HMaPwRYm1O

— Bourbon Bodmon (@YunglordKari) June 24, 2025

The whole tiktok done already had it (seafood boil) and they say it’s good asf https://t.co/UCdPM2Dbkl

— 🍧Tiffany Jackson🍧 (@Dnt4get2tip_) June 24, 2025

Red Lobster always made me sick lol, happy to see someone tryna change it. https://t.co/yzvpgU3lYX

— Amarya 💎 (@msharperbabyy) June 24, 2025

The $5 drink specials have also gained traction, appealing to budget-conscious diners and reinforcing the chain’s push to offer more value. While some users have voiced skepticism about the authenticity and quality of the seafood, the overall response has leaned positive, with many praising the innovation and fresh direction.

This menu overhaul is part of a larger strategic plan to improve service, food quality, and the overall dining experience. With Adamolekun at the helm, Red Lobster aims to regain its status as a go-to seafood destination. Whether the buzz translates into long-term success remains to be seen, but for now, Red Lobster is firmly back in the conversation.