Borderlands 4 launch price set at $70, ending speculation of price hike

Gearbox Software CEO confirmed the news on X, with the Standard Edition set to launch September 12, 2025

Fans of the popular looter-shooter series Borderlands can now breathe a sigh of relief as Gearbox Software officially confirmed the launch price for Borderlands 4 as $70 for the Standard Edition.

Earlier, there had been fears of an $80 price tag following controversial comments from Gearbox CEO Randy Pitchford.

This announcement comes after months of uncertainty and backlash from players when Pitchford hinted at the possibility of a higher cost. Pitchford later apologized for the comments after he was criticised by industry professionals.

“No price increase for Borderlands 4,” Pitchford said on his X account, calming the nerves of fans who were worried about following the trend set by games like Mario Kart: World, which launched at $80.

The big news: No price increase for Borderlands 4! Standard Edition launches not at $80, but at $69.99! They’re showing you, so please show them. You can find links to pre-order Borderlands 4 PC and console versions on the store pages here:https://t.co/Pdpa8hoL9m

— Randy Pitchford (@DuvalMagic) June 16, 2025

In addition to the price reveal, Gearbox confirmed exclusive pre-order bonuses for the Standard Edition, which includes skins for the Vault Hunter, weapon, and the new Echo-4 Drone. It will be released on September 12, 2025.

The upcoming game marks a significant departure from the series’ traditional setting, taking players to a new open-world sandbox called Kairos.

With new movement features, an expanded arsenal, and the introduction of three new gun manufacturers, Borderlands 4 promises to be the most ambitious installment in the franchise to date.

The development also comes amidst a trend by popular video games, such as Outer Worlds 2, which have been launched at $80. Fans have had a negative reaction in response to these games.

The official pricing announcement has put an end to speculation, and the excitement for the game continues to build.

Fans can now pre-order the game and look forward to what promises to be another thrilling addition to the Borderlands universe.