The traditional cinema experience is rapidly losing its charm, as audiences increasingly turn to LEDs and mobile screens to watch their favourite films. The once-thriving charm of crowded theatres and the magic of the big screen is slowly fading.
This shift in viewer preferences has raised concerns about the future of cinema in Pakistan, with the industry facing a significant challenge in maintaining its relevance. At the core of this change is the rise of affordable smartphones and LED TVs, which have revolutionised how people consume entertainment.
With the convenience of streaming movies and shows anytime, audiences are no longer restricted by cinema schedules, making home viewing a far more attractive option.
Film enthusiast Sohail Khan said, "People prefer watching movies on their terms, without the hassle of theatre timings and crowds. I prefer watching movies on my mobileit's convenient and cosy." He pointed out how technological advancements have fundamentally reshaped entertainment consumption.
Another avid viewer, Ihsan Sikander, added, "LEDs offer a better viewing experience, and cinemas are still overpriced. Why would I spend money on expensive tickets when I can enjoy the same film from home?" He suggested that cinemas need to reinvent themselves to remain competitive against home entertainment options.
Cinema owner Mukhtar Baig acknowledged the decline in footfall at theatres, attributing it to the rise of streaming services and affordable tech. "Theatres must adapt to evolving viewer habits and offer unique, immersive experiences," he said. "This shift in preferences poses serious questions about the future of cinema in the country."
As streaming becomes the norm, stakeholders agree that traditional cinema must innovate to survive in a changing entertainment landscape.
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