F1 teams up with Disney for global Mickey Mouse collaboration launching in 2026

Disney x @f1 🏎️ Coming 2026

Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. pic.twitter.com/nryDG6FFyE

While specific details are expected to be revealed in the coming months, both companies expressed enthusiasm about the potential of the partnership to reach wider audiences. F1’s Chief Commercial Officer Emily Prazer called the collaboration “a brilliant one,” noting its alignment with the sport’s goal of expanding beyond traditional sports audiences and tapping into broader consumer markets.

“This is a fantastic match,” Prazer said in a press statement. “Both brands are known for pushing boundaries and delivering excitement to millions of fans worldwide. We’re excited to introduce Mickey & Friends to F1’s global audience of over 820 million fans.”

The initiative aims to create immersive experiences both on and off the circuit, targeting younger audiences as well. F1 has seen a significant rise in interest among children aged 8 to 12, with over four million young fans now actively following the championship across the EU and U.S., according to internal data.

Tasia Filippatos, president of Disney Consumer Products, emphasized the significance of the collaboration as part of the company’s celebration of nearly 100 years of Mickey Mouse. “Bringing together two powerhouse entertainment properties gives us a unique opportunity to deliver unforgettable content and products that fans of all ages will enjoy,” Filippatos said.

The announcement was marked by a launch event attended by former F1 driver Romain Grosjean, who competed in the series from 2009 to 2020. More updates on the partnership’s scope and rollout are expected ahead of its 2026 debut.