SZA recently hosted a pop-up event for her brand, Not Beauty, at the American Dream Mall in East Rutherford, New Jersey.
The event took place on Thursday and Friday, coinciding with her "Grand National" tour stop in her hometown. Ahead of the event, SZA shared her excitement on Instagram, urging fans in the area to visit the pop-up for the launch of her first product, a lip gloss trio.
The pop-up event attracted a large crowd eager to get their hands on SZA's debut beauty product. However, the biggest surprise came when Kendrick Lamar, SZA’s collaborator on the track “Luther,” made a surprise appearance.
SZA’s Not Beauty products were made available exclusively to attendees of the "Grand National" tour, creating an added incentive for concert-goers. The special moment occurred just before SZA and Kendrick's performance at MetLife Stadium later that evening.
In addition to Kendrick Lamar's appearance at the pop-up, fans at the concert were treated to another surprise when Baby Keem joined Kendrick on stage for a performance of "Family Ties." The collaboration, which debuted with a new verse at their Minneapolis show, thrilled the crowd. Kendrick's set also included hits like "King Kunta" and "ELEMENT," while SZA performed fan favorites like "Kill Bill" and "Diamond Boy (DTM)." The duo also performed their popular collaborations, including "All The Stars."
Following their May 8 performance, Charlamagne Tha God praised the show on The Breakfast Club, emphasizing that Kendrick’s cultural influence is unmatched.
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