Sweet and tangy: strawberry farming flourishes in Deepalpur

Farmers embrace berry cultivation as demand soars locally and abroad

DEEPALPUR:

The fertile lands of Deepalpur and its surrounding areas are seeing a rise in the cultivation of strawberries - a fruit cherished for its sweet-and-sour taste and packed with health benefits.

Traditionally a spring favourite, strawberries are increasingly becoming a staple both in local diets and in the export market.

Belonging to the Rosaceae family, strawberries are typically grown during the winter and spring seasons.

In Deepalpur, the deep red, aromatic fruit is not only a culinary delight but also a source of income for local farmers who are cultivating it with growing interest.

Dr Anam Azhar, a dietetics and nutrition expert at the University of Lahore, told The Express Tribune that strawberries are considered a highly nutritious fruit.

"They are rich in vitamin C, which strengthens the immune system, improves skin health, and protects against diseases," she explained. "Strawberries also contain dietary fibre that aids digestion and relieves constipation, while antioxidants like flavonoids and ellagic acid help detoxify the body and reduce cancer risks."

She further noted that the fruit contributes to heart health by maintaining healthy blood vessels and lowering the risk of cardiovascular diseases. "With a low glycaemic index (GI), strawberries don't cause a rapid spike in blood sugar levels, making them suitable for people with diabetes," she added.

Local farmers shared their experiences with The Express Tribune, revealing that strawberry cultivation requires nutrient-rich, well-drained soil. The process begins with the purchase of expensive saplings, followed by the application of fertilisers and sprays. The entire crop is then covered with polythene sheets to protect it.

For the first two months, the farmers bear all expenses - from agricultural sprays to fertilizers - out of pocket.

Around this time, strawberry blossoms appear and slowly develop into full fruit. The plants need regular watering but must be protected from overwatering to prevent rot.

After three months, the ripe strawberries are carefully handpicked, cleaned and packed into baskets, making their way to local fruit shops and markets where they are sold eagerly.

The fruit enjoys immense popularity for its vibrant flavour and numerous health benefits.

Farmers emphasized that with government support, the strawberry industry could be further developed to boost both rural livelihoods and the national economy.

As a seasonal delicacy with high demand, fresh strawberries are quickly snapped up by consumers who enjoy them for both their taste and nutritional value.