The Pakistan Cricket Board (PCB) has confirmed the departure of Sami Ul Hasan as Director of Media and Communications.
Press release by the PCB stated Hasan had made the decision to step down following the ICC Champions Trophy 2025, concluding a tenure that began in March 2019.
Sami, who previously worked with the PCB from 2002 to 2004, rejoined after a 13-year stint with the International Cricket Council (ICC), where he served as Head of Media and Communications. His responsibilities at the PCB included overseeing media relations and digital strategy.
PCB Chief Operating Officer Sumair Ahmad Syed acknowledged Sami’s contributions, stating:
“Sami has been an important member of the PCB’s executive team, bringing vast experience and expertise to the organisation. His contributions in shaping modern communication strategies, strengthening media relations and elevating the digital landscape have been invaluable.”
Sami expressed gratitude for his time with the PCB, highlighting the growth of the Media, Communications and Digital team as a key achievement.
“It has been a privilege to serve the PCB for the second time and contribute to its growth during a transformative period. I step away with immense satisfaction, knowing that the department has evolved into one of the most respected and highly professional teams.”
His departure comes amid a critical year for Pakistan cricket, with the ICC Champions Trophy 2025 set to be a landmark event.
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