Why Facebook pages got demonetised and how to reclaim monetisation

Facebook's new policy restricts Pakistani bank accounts, requiring eligible country financial details.

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Facebook has quietly rolled out a major update to its content monetisation policy, leaving many page owners and creators suddenly demonetised—even when no community guideline violations were reported.

Over the past 48 hours, numerous creators have reported losing access to key revenue features, including in-stream ads, reel ads, photo post earnings, and story monetisation. What’s more frustrating for many is the lack of warning or clarity from Facebook, sparking confusion across the content community.

Why are pages getting demonetised
The unexpected wave of demonetisations appears to be tied to Facebook’s stricter financial eligibility requirements. A significant part of the new system includes the restriction on using Pakistani bank accounts and tax details for monetisation. Pages must now link financial details from specific eligible countries such as:

• United States
• United Kingdom
• United Arab Emirates
• India

Even if a creator produces original content and meets Facebook’s community guidelines, failure to meet the updated financial criteria can result in automatic demonetisation.

Common reasons for demonetisation under the new rules

• Bank accounts not based in eligible countries
• Tax details mismatched with payout accounts
• Use of third-party or incorrect financial information
• Inconsistent or unverifiable payout data

According to industry experts, many affected pages used Facebook’s Rights Manager tool and had previously been monetising without issue, but were still impacted by the updated backend system—possibly due to outdated or non-compliant financial setups.

How to set up Facebook’s new content monetisation system

To avoid payout suspension or permanent monetisation bans, page owners must now:

1. Provide bank and tax details from the same eligible country.
2. Ensure financial information matches official records exactly.
3. Avoid using fake or borrowed details, which can lead to permanent bans.
4. Submit accurate and verifiable documents during the setup or verification process.

Facebook’s systems are now flagging inconsistencies more aggressively. If payouts enter verification mode and fail, the platform may permanently disable a page’s ability to earn.

What creators can do now

• Double-check your payout country and tax information.
• Stay up to date with Facebook’s monetisation policies and country eligibility list.
• Avoid rushing through the setup—incorrect entries can have long-term effects.

While the abrupt change has shaken the creator community, those who align their financial details with Facebook’s new criteria may be able to regain access to monetisation tools. Going forward, understanding and complying with the updated monetisation rules is essential for anyone relying on Facebook for income.

For now, caution, accuracy, and staying informed are the best tools for navigating the platform’s evolving monetisation landscape.