Coordinator to Prime Minister on Climate Change, Romina Khurshid Alam, inaugurated Nestlé Pakistan's first 100,000 trees urban forest plantation drive in Islamabad.
Organised in partnership with Capital Development Authority (CDA), the initiative supports endeavours to reduce carbon footprint in its ambition to achieve Net Zero by 2050.
The forest will include 100,000 indigenous trees comprising Kachnar, Sukhchain, Sapium, Amaltas, Jacaranda, among others. Alam said: "Planting an urban forest is a great example of what can be achieved when the public and private sectors come together with a common goal."
Nestlé Pakistan's Chief Executive Officer, Jason Avanceña said: "Climate change is a reality and we all need to play a proactive role in mitigating this challenge.
We have been continuously investing in sustainability initiatives such as planting urban forests for the wellbeing of our communities. It is our duty to reverse the trend of deforestation and work towards a greener future."
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