Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador, the company announced. The collaboration will provide Hamilton with high-performance activewear for training, recovery, and lifestyle needs while integrating his insights into future product development and innovation.
Hamilton is not only one of the most decorated drivers in Formula 1 history but also a recognized figure in fashion and advocacy. With a record number of Grand Prix victories, podium finishes, and pole positions, his impact on motorsport is unparalleled. Beyond the track, Hamilton has used his platform to champion diversity, equity, and social justice, aligning with Lululemon’s broader commitment to wellness and inclusivity.
As part of the partnership, Hamilton will work closely with Lululemon’s research, innovation, and design teams, contributing to the development of athletic and lifestyle collections. Additionally, the brand’s Centre for Social Impact will collaborate with Hamilton’s global foundation, Mission 44, to incorporate movement and mental health initiatives into their efforts to create more equitable opportunities for young people.
Hamilton will also be a key figure in Lululemon’s upcoming global campaign, No Holding Back, which highlights the dedication required to succeed in high-performance sports and daily training. The campaign showcases Lululemon’s latest men’s training apparel, including the Metal Vent Tech franchise, reinforcing the brand’s emphasis on performance and well-being.
By joining Lululemon, Hamilton expands the brand’s presence in professional sports, alongside ambassadors such as PGA golfers Min Woo Lee and Max Homa, ATP tennis player Frances Tiafoe, WTA’s Leylah Fernandez, NFL’s DK Metcalf, NBA’s Jordan Clarkson, and NHL’s Connor Bedard. His involvement signals a broader push toward integrating athletic performance, advocacy, and innovation in the brand’s global outreach.
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