Drake's Viral Drone Video: Was It a Sneaky Marketing Stunt?
Courtesy: X
Drake recently became the center of attention when a video surfaced of him attempting to swat down a drone with a slipper inside his luxury Sydney penthouse. The footage, which quickly spread across social media, captures the rapper stepping into his apartment, visibly surprised to find a drone hovering near his desk. In response, he grabs an orange slide and hurls it at the device, but the drone swiftly escapes, capturing the city skyline outside.
While the dramatic clip entertained fans, many are questioning its authenticity. Some users on social media have speculated that the entire incident may have been staged for promotional purposes.
The speculation largely stems from the fact that Drake’s laptop screen in the video appears to display a gambling site, leading many to believe the moment was an ad for Stake, a betting company the rapper is affiliated with. Further fueling the theory, eagle-eyed viewers pointed out what appeared to be the reflection of a drone operator in the footage, suggesting that the stunt could have been orchestrated
Despite the doubts surrounding its authenticity, the video has triggered a wave of hilarious social media responses, with users roasting Drake’s aim and exaggerated reaction. Comments ranged from "0% accuracy" and "Drake’s throw is awful! What kind of aim is that?" to "How did bro miss this bad?" and "That’s so funny. Should’ve blasted a Kendrick song."
This is so staged it’s insulting he thought we would believe this
— Emmy (@Emmmyalluu) February 18, 2025
How did bro miss this bad😭 pic.twitter.com/Fxc60yE2lr
Others dismissed the video entirely as staged, with remarks like "This is so staged it’s insulting he thought we would believe this" and "Fake lol staged lol. There’s no way he threw that chancla like that all sideways."
Bro we know it’s a stake ad
— josh (@geejmasterflex) February 19, 2025you’re not going to disclose that this is an advertisement?
— jordanr (@jordanr) February 19, 2025Hahaha that’s a fun one! Dude lives in a penthouse with millions and only play slots all day 😂😂😂
— 📈🐂The Bullish Edge 🐂📈 (@Simon_Gin7up) February 18, 2025This is so staged it’s insulting he thought we would believe this
This viral moment comes amid Drake’s ongoing Anita Max Win Tour in Australia, where he recently made headlines for helping a fan quit their McDonald’s job. During a Sydney concert, the rapper noticed a sign in the audience reading, "Help us quit Maccas"—a reference to McDonald’s popular nickname in Australia. In response, he playfully addressed the fan, even mimicking an Australian accent, much to the delight of the crowd. Whether the drone incident was an unscripted moment or a carefully crafted marketing move, it highlights a growing trend in negative or speculative PR strategies used by brands and public figures to spark engagement.
Companies have increasingly adopted this tactic to generate buzz and fuel online conversations. A prime example is Duolingo, which once announced the “death” of its beloved mascot, Duo the Owl, in a bizarre publicity stunt that sent social media into a frenzy. The move, though controversial, drove massive online engagement and kept users hooked. Similarly, Puma recently renamed itself "PVMA" in a collaboration with Indian badminton star PV Sindhu—a move that caught global attention and sparked curiosity about whether the brand was making a major identity shift or simply riding the wave of Sindhu’s success. While such speculative PR tactics can be polarizing, they are undeniably effective in keeping brands and celebrities in the spotlight.
Whether Drake’s drone moment was an actual confrontation with an intrusive device or a strategic play for attention, one thing is certain: he remains a master at keeping his name—and his antics—firmly in the conversation.