Why Beyoncé and Jay-Z keep son Sir Carter out of the public eye

Beyoncé and Jay-Z keep Sir Carter out of the spotlight for privacy, unlike his sisters Blue Ivy and Rumi.

Beyoncé and Jay-Z’s twin son, Sir Carter, continues to remain absent from public appearances, unlike his sisters, Blue Ivy and Rumi Carter, who have been seen at high-profile events.

Fans noticed Sir’s absence again when Jay-Z attended Super Bowl LIX with Blue Ivy and Rumi, sparking curiosity about why he remains out of the spotlight.

Since their birth in 2017, the twins have rarely been seen in public. Unlike Blue Ivy, who has been a public figure since birth, Beyoncé and Jay-Z have made a concerted effort to protect their twins' privacy. Sir and Rumi have only appeared briefly in Beyoncé’s documentaries, Homecoming and Making The Gift, as well as in limited promotional content for Ivy Park.

In a 2024 interview with GQ Magazine, Beyoncé emphasized her dedication to keeping her children’s lives private. She stated, “One thing I’ve worked extremely hard on is making sure my kids have as much normalcy and privacy as possible.”

Beyoncé’s parents, Tina and Mathew Knowles, have offered insight into Sir’s personality, describing him as “laid back and quiet,” in contrast to his outgoing sister, Rumi. Jay-Z previously shared that the twins’ names reflect their personalities, with Sir carrying himself with a strong presence.

While Beyoncé and Jay-Z’s daughters have taken center stage, Sir Carter’s absence appears to be a conscious decision by his parents to provide him with a more private upbringing. As the twins grow, it remains to be seen whether Sir will step into the public eye or continue to maintain a low profile.