Kendrick Lamar’s Super Bowl LIX halftime show becomes most-watched in history

Kendrick Lamar’s Super Bowl halftime show broke records with 133.5M viewers, surpassing Michael Jackson’s 1993 show.


Pop Culture & Art February 12, 2025
Photo: Kendrick Lamar performs during the half-time show./Reuters

Kendrick Lamar’s electrifying Super Bowl LIX halftime performance has officially become the most-watched in history, drawing an unprecedented 133.5 million viewers.

This milestone surpasses the long-standing record held by Michael Jackson’s 1993 halftime show, which had 133.4 million viewers.

The Roc Nation-produced spectacle featured Lamar delivering a high-energy set, including his hit song "Not Like Us," a diss track aimed at fellow rapper Drake. The performance also featured surprise appearances by Samuel L. Jackson, SZA, and Serena Williams, further elevating the show's star power.

As the first solo rapper to headline a Super Bowl halftime show, Lamar’s achievement is a groundbreaking moment in NFL entertainment history. Roc Nation confirmed the record-breaking viewership in a tweet, stating, “We’ve broken the record again! The most-watched Apple Music Halftime Show EVER, with 133.5 Million viewers.”

Lamar performed a total of 12 songs, including fan favorites like "Humble." His performance was visually striking yet minimalistic, with dancers forming symbolic imagery, such as an American flag splitting down the middle as he stood at the center.

Fans and critics alike are hailing the performance as one of the best Super Bowl halftime shows of all time. With the bar set high, speculation is already building about who the NFL will choose to headline next year’s halftime show at Levi’s Stadium in Santa Clara, California.

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