Ye, formerly known as Kanye West, is facing backlash after directing viewers to his website via a Super Bowl commercial, where he is now selling T-shirts featuring a swastika.
The white shirts, priced at $20, prominently display the Nazi symbol on the front. They were the only items available on yeezy.com as of Monday morning, labeled with the cryptic code "HH-01," a term some experts associate with “Heil Hitler.”
Photo: Yeezy.com
Photo: Yeezy.com
The Super Bowl ad itself, reportedly aired in Los Angeles, showed Ye in a dentist’s chair, discussing his new teeth. "So once again, I had to shoot it on the iPhone. Um, um, um, go to yeezy.com,” he said. The controversial shirts were not mentioned in the clip.
@hotnewhiphop "I spent all the money for the commercial on these new teeth" 😠#KanyeWest #Ye #superbowllix
♬ original sound - Hotnewhiphop
The Anti-Defamation League (ADL) condemned the shirt sales, calling them "further proof of Ye’s antisemitism." In a statement Monday, the ADL emphasized the swastika’s history as "a symbol of hate that continues to instill fear."
Adding to the controversy, Ye’s X account (formerly Twitter), where he recently posted antisemitic remarks, has been deactivated. Before going offline, he claimed: "I would never sell a swastika tee because people could be physically harmed wearing it."
Ye has faced multiple bans and criticism for his inflammatory comments in the past. The latest scandal further fuels concerns over his platforming of extremist ideology.
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