KitKat shares new sharing bar design, discontinues vegan version
KitKat introduces a new sharing bar design after 90 years and discontinues vegan version due to low sales.
KitKat, the iconic chocolate brand, is set to undergo its biggest transformation in almost 90 years. The beloved four-finger chocolate bar will now be available in a new two-column sharing bar format, which allows for multiple break-off pieces.
The change is part of KitKat's efforts to make sharing moments more enjoyable and easier.
The new 99g sharing bars will be available in three flavors: double chocolate, salted caramel, and hazelnut.
Nestlé, the maker of KitKat, promises a unique eating experience, with light, creamy fillings and chocolate that melts effortlessly in the mouth.The marbled coating and varied textures further enhance the experience.
The redesign marks a significant departure from the classic format, which has been a staple since 1935.
The four-finger bar was initially introduced by Rowntree’s of York after a worker suggested creating a chocolate bar that could fit in a man’s work bag.
While this redesign has generated excitement among fans, Nestlé also announced the discontinuation of its vegan KitKat.
The plant-based version, launched in 2021, will be available until the summer due to insufficient sales.
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