Ali Sethi, Shaé Gill's ‘Pasoori’ hits 1 billion plays on YouTube music

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Ali Sethi and Shaé Gill’s globally acclaimed track Pasoori has crossed a remarkable milestone, becoming the first song from Coke Studio to hit 1 billion streams on YouTube Music.

The song, released in 2022 as part of Coke Studio Pakistan's Season 14, has enjoyed immense popularity, not just in Pakistan but across the border in India and neighbouring countries.

Its infectious rhythm and unique fusion of traditional and contemporary elements made it a sensation on social media, where it continues to thrive.

The track’s success also brought international recognition to Shaé Gill, catapulting her to global fame.

She continues to perform Pasoori at concerts worldwide, where it remains a crowd favourite.

Producer Zulfiqar Jabbar Khan (Xulfi) celebrated the achievement on social media, praising the team for creating a song that resonated with audiences globally.

With this milestone, Pasoori cements its place as a cultural phenomenon, reflecting the global appeal of Pakistani music.