Pakistan Tourism Pavilion received the Best Partner Pavilion Award at the Travel & Adventure Show 2025, which kicked off in New York on Sunday, according to a statement. The Pakistan Tourism Development Corporation (PTDC) and the Trade Development Authority of Pakistan (TDAP) jointly set up the Pavilion in collaboration with the Consulate General of Pakistan, New York.
A total of 13 Pakistani companies, all provincial tourism departments and the PTDC set up their booths at the pavilion under the banner of the national tourism brand "Salam Pakistan".
The pavilion was inaugurated by Pakistan's Ambassador to US Rizwan Saeed Sheikh and Gilgit-Baltistan (G-B) Chief Minister Gulbar Khan. The event was attended by G-B Tourism Minister Ghulam Muhammad, and the Planning Minister Raja Nasir Ali Khan. The pavilion showcased Pakistan's breath-taking tourist destinations, rich cultural heritage, and a wide range of tourism services. A large number of visitors attended the pavilion on the first day of the show, expressing keen interest in mountaineering, adventure tourism, and religious tourism.
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