Rosé stars in Skims Valentine’s Day campaign with romantic loungewear and intimates

K-Pop icon Rosé fronts Skims’ Valentine’s Day campaign, showcasing romantic loungewear and intimates for 2025.

Global K-Pop star Rosé has been revealed as the face of Skims’ Valentine’s Day 2025 campaign.

The BLACKPINK member showcases the shapewear brand’s latest collection, featuring romantic loungewear, pajamas, and intimates that exude charm and confidence.

In a statement, Rosé shared her excitement: “Valentine’s Day has always held a special place in my heart. It feels like a second birthday, as it’s just a few days after mine. This collection captures that feeling perfectly with pieces that are romantic and cute. Shooting this campaign was an amazing experience, and I hope everyone feels as confident and beautiful in these pieces as I did.”

Skims co-founder and CCO Kim Kardashian praised Rosé, saying, “Her elegance and energy are unmatched, making her the ultimate Valentine for 2025. This collection is full of personality, and Rosé captured its essence beautifully.”

The Valentine’s Day Shop, launching January 23, includes limited-edition items such as the Velvet Lace Slip Dress, Soft Lounge Hoodie and Boxer Set, and the Romance Cami and Short Set.

Rosé’s collaboration with Skims follows a breakout year, marked by the release of her debut studio album Rosie, which debuted at No. 3 on the Billboard 200—a record for a Korean female soloist. She also collaborated with Bruno Mars on the hit single “APT.”

Rosé joins an impressive roster of Skims campaign stars, including Lana del Rey, Charli XCX, Ice Spice, and Sza, further aligning the brand with pop culture’s biggest names.