Logan Paul and KSI's Prime Hydration donates $60K worth of drinks to support L.A. firefighters

Logan Paul and KSI’s Prime Hydration has stepped up to support Los Angeles firefighters battling the catastrophic wildfires ravaging the city. The company donated $60,000 worth of hydration products, equaling approximately 24,000 bottles, to help emergency responders stay hydrated during their grueling efforts.

The Los Angeles Fire Department Foundation announced the generous donation via Instagram on January 8, sharing a photo of a Prime-branded truck delivering the supplies. “Thank you to Prime for donating $60,000 worth of product to hydrate our LAFD battling the wildfires. We appreciate your support,” the post read.

News of the donation spread quickly across social media, with many users praising Logan Paul and KSI for their charitable efforts. “Honestly can’t hate Logan or KSI for this, this is wonderful,” one user commented. Another added, “They’re really doing good, not just trying to make money off people.”

This isn’t the first time Prime has stepped in during a natural disaster. In October 2024, the company provided drinks to emergency workers in Asheville, North Carolina, following Hurricane Helene. Prime’s contributions continue to highlight the company’s commitment to supporting communities in need.

Prime Hydration, launched in 2022, has gained massive popularity with its innovative sports drink formulas, including its recent “Prime Ice” line. While it continues to grow as a business, Prime’s efforts to assist those affected by natural disasters are earning the brand widespread admiration.