Atif Aslam launches 'Borderless World' to promote new musical talent globally

'This will be a world without creative boundaries where dreams have no limits,' says the singer.

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Renowned Pakistani singer Atif Aslam has unveiled a groundbreaking initiative, Borderless World, aimed at breaking barriers in the arts and offering a global platform for emerging musical talent.

The launch event, held at a cinema in Lahore on Friday, brought together some of the country’s most prominent artists and creative minds.

Speaking at the ceremony, Atif Aslam described Borderless World as a space where musicians, poets, and artists can showcase their creativity without constraints. “This will be a realm without creative boundaries where dreams transcend borders,” he said.

The event saw participation from notable personalities including singers Sahir Ali Bagga and Bilal Saeed, actors Hamza Ali Abbasi and Saba Qamar, as well as model-actor Emmad Irfani and host Anoushey Ashraf.

Acclaimed filmmakers Bilal Lashari and Ammara Hikmat, alongside singer Shae Gill, also expressed their support for the initiative. Borderless World promises to redefine the creative landscape by fostering artistic collaboration and supporting emerging talent on a global scale.