The Biggest Fashion Trends of 2024 That We Loved

In 2024, we bid farewell to bows and coquettes (unfortunately), and instead, witnessed the return of unexpected trends, along with a playful maximalist approach that dominated the fashion scene. This year has been all about bold fashion statements, filled with nostalgia and a touch of whimsy. Forget sleek minimalism – 2024 was a year for dramatic, quirky, and extravagantly bold styles. From revolutionary runway moments to red carpet surprises, fashion was nothing short of unpredictable and full of personality.

As the year draws to a close, let's take a look back at the standout trends that shaped the year – whether they’re a hit or miss, we’ll leave that for you to decide!

1. Bag Charms: Fun, Flirty, and Fantastic

In 2024, bag charms were the must-have accessory to add a playful twist to your handbag. These fun trinkets—ranging from plush animals to metallic, monogrammed tags—dangled from everything, from luxury totes to casual bags. High-end brands like Coach, Prada, Louis Vuitton, Loewe, and Hermes embraced this trend, releasing separate, quirky charms for bag decoration. Celebrities such as Dua Lipa, Gigi Hadid, and Anne Hathaway quickly adopted this style, and it soon became a street style staple. For me, this trend is undeniably one of the cutest of the year!

2. Mob Wife Fashion Aesthetic: Power, Glamour, and Drama

Instagram/ @kendalljenner

The Mob Wife aesthetic proved that dramatic femininity is never out of style. Strong, form-fitting silhouettes, tailored suits with bold shoulders, and luxurious fabrics like leather, silk, and velvet made a powerful comeback in 2024. Statement accessories—think large gold hoops, chunky necklaces, and daring makeup—further amplified the impact. Versace led the charge with strong blazers, animal prints, and body-hugging dresses, making this trend about owning the room with an unforgettable presence.

3. Butter Yellow: A Soft, Sweet Escape

Instagram/ @dualipa

Amongst bold hues and vibrant prints, butter yellow emerged as the serene and refreshing color of 2024. This soft, creamy yellow became a favorite on the Spring/Summer runways, seen in flowing dresses, sleek separates, and tailored suits. Designers like Prada, Jacquemus, and Loewe embraced this color, while celebrities such as Aubrey Plaza and Sabrina Carpenter brought it to the red carpet, cementing butter yellow as the year's key color.

4. Brat Dressing: The Rebellion We Didn’t Know We Needed

Instagram/ @charli_xcx

2024 saw the rise of "brat dressing," thanks to Charli XCX. Think neon lime greens, oversized graphic tees paired with plaid skirts, and sporty-girly combinations. This trend is all about looking effortlessly cool while making a bold statement. Accessories like chunky jewelry, oversized sunglasses, and baseball caps add an extra layer of rebellious flair. This aesthetic, although not always featured on high-fashion runways, was prevalent in street style and favored by celebrities with a playful edge.

5. Corporate Core: Power Suits and Office Chic

Instagram @bellahadid

2024 revived the polished, sharp power suit. Inspired by the ’80s and ’90s but given a modern twist, corporate core embraced oversized blazers, structured trousers, and cinched waists. The look became a staple in office chic, blending timeless tailoring with a contemporary, sleek touch. Designers such as Yves Saint Laurent and Miu Miu reinterpreted corporate looks, and influencers like Hailey Bieber showed us how to wear this versatile trend beyond the office.

6. BlokeCore: The Sporty, Rugged Look

BlokeCore breathed new life into sportswear and jerseys in 2024. The trend’s laid-back, sporty vibe was embodied in tracksuits, sneakers, and vintage team jerseys. Paired with tailored trousers, dresses, or skirts, it offered a new, stylish take on athletic wear. This casual cool trend dominated street style and showed how effortlessly chic sports jerseys could be when styled with a fresh, unexpected twist.

7. Boho: Free-Spirited and Fun

Instagram/ @mollyddickson

The boho trend made a triumphant return in 2024, with a refined twist. Flowing maxi dresses, peasant blouses, and wide-leg pants created a laid-back vibe with a touch of luxury. Chloé’s Fall/Winter collection was a standout, blending bohemian elements with modern elegance. Celebrities like Sienna Miller and Sydney Sweeney embraced the trend, proving that boho is far from over.

8. Animal Prints: Wild, But Refined

2024 saw animal prints return to the fashion scene, but with a more refined approach. From leopard spots to zebra stripes, animal prints were everywhere—from outerwear to dresses and accessories. Designers like Roberto Cavalli and Saint Laurent brought these prints to life in sophisticated ways. Whether on a statement jacket or a handbag, this trend made us reconsider our wild side.

9. Barrel-Leg Jeans: A Modern Denim Revolution

Barrel-leg jeans became the denim cut of choice in 2024, offering a comfortable yet stylish alternative to skinny jeans. This unconventional shape, which features a wide, curved cut along the outer seam, became a street style favorite. Designers like Alaia and Frame embraced the trend, proving that comfort and style can go hand in hand in the world of fashion.

10. Shield Sunglasses

Shield sunglasses made a bold comeback in 2024, becoming the accessory of choice for fashion-forward individuals. These oversized, futuristic shades quickly became a statement piece in both street style and on the runway, providing an edgy contrast to softer, more feminine looks.

11. Polo Shirts

Once a staple of men’s wardrobes, polo shirts broke into women’s fashion in a big way this year. With its smart-casual appeal, the polo shirt was paired with everything from tailored suits to evening wear. Celebrities like Sydney Sweeney and Zendaya embraced the trend, proving that this classic piece could be both polished and playful.

12. Grandpacore: The Trend of the Generations

Grandpacore, a trend inspired by vintage styles, took off in 2024. Think cardigans, tweed blazers, and plaid pants, with a modern twist. While initially more popular in menswear, women also embraced this cozy, nostalgic trend. Influencers like Harry Styles and Hailey Bieber showcased grandpacore, blending old-school charm with fresh style.

13. Bubble Skirts: Playful and Feminine

Bubble skirts made a comeback this year, offering a playful, girlish vibe. This voluminous silhouette appeared in various forms, from short skirts to long dresses. Popular among celebrities like Blackpink’s Jennie and Zendaya, bubble skirts proved that fun, dramatic fashion is always in style.

14. Barn Jackets: Utility Meets Style

2024 saw the rise of barn jackets, offering a rugged yet stylish option for outerwear. Known for their boxy silhouette and contrasting collar, barn jackets became a fashion favorite this year. Prada and Loewe brought them to the runway, and soon, the trend was seen everywhere from street style to Instagram feeds.

15. Sheer Clothing

Sheer clothing took center stage in 2024, with translucent fabrics becoming more prominent in both everyday fashion and on red carpets. Celebrities like Jennifer Lopez and Kylie Jenner embraced this daring trend, sporting sheer garments that offered a subtle peek of skin. With its versatility and chic appeal, sheer clothing became one of the year’s boldest trends.