Taylor Swift has been named the UK’s top live music star in viagogo’s ‘Year In Live Experiences’ roundup, with demand for tickets to her Eras Tour soaring 196% higher than that of Liam Gallagher, who came in second.
The data, compiled by the UK’s leading live event ticket marketplace, reveals that Swift’s tour, which revisited every stage of her career, captivated UK fans like never before, confirming her status as the most-viewed artist globally on viagogo’s platform in 2024.
Top 10 Most In-Demand Artists
- Taylor Swift
- Liam Gallagher
- Bruce Springsteen
- Foo Fighters
- AC/DC
- Diljit Dosanjh
- Take That
- Olivia Rodrigo
- Bryson Tiller
- Massive Attack
While Swift dominated the UK, Liam Gallagher proved that Britpop remains strong, securing the second spot. Bruce Springsteen, a consistent presence in the live music scene, took third. Rock bands Foo Fighters and AC/DC also placed in the top ten, showing that live rock performances are as popular as ever in the UK.
Diljit Dosanjh, who made history as the first Punjabi artist to perform at Coachella, was a surprising entry in the top 10, reflecting his growing popularity in the UK, especially in cities like Birmingham, Sheffield, and London.
Swift’s Eras Tour attracted fans from 113 countries, underscoring her international appeal. In addition to the UK, the most popular international destinations for British Swifties were Paris, Amsterdam, Madrid, and Singapore. Interestingly, 42% of tickets for Swift’s UK shows were purchased just a month before the event, with 26% snapped up in the final week—showing the spontaneity and fervour of her fanbase.
As we look ahead to 2025, emerging stars like Charli XCX, Sabrina Carpenter, and Raye are expected to be the hottest tickets. Charli XCX’s viral ‘Brat Summer’ trend and Sabrina Carpenter’s string of UK number 1 hits have set the stage for their 2025 tours.
Raye, who swept the BRITs and earned Grammy nominations for her album My 21st Century Blues, saw a massive spike in ticket demand and is poised to headline major festivals, including All Points East in 2025.
Viagogo’s annual roundup paints a vibrant picture of the UK’s live music scene in 2024, with Taylor Swift ruling the roost, Liam Gallagher holding strong, and a mix of legacy artists and new stars shaping the year’s musical landscape.
As demand for live events continues to surge, the data also highlights the positive economic impact of live music, contributing £733 million to local businesses and supporting nearly 8,000 jobs across the hospitality and retail sectors. With so many exciting acts on the horizon, 2025 promises to be another thrilling year for music fans.
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