Pornhub reveals top search terms for 2024

Pornhub’s 2024 data highlights shifting global trends in adult content, with new categories gaining popularity.

Pornhub has just spilled the beans on the spiciest search terms of 2024, and let’s just say, people’s tastes are all over the place. 

According to the latest “data,” the kinkiest search term on the planet this year is none other than “hentai.” Yes, you read that right. This Japanese anime genre, known for its explicit storylines and even more explicit characters, shot straight to the top. And it’s not just Americans who are getting their fix—“hentai” also led searches in Brazil and even war-torn Ukraine. Talk about worldwide appeal.

But while cartoon fantasies are flying high, “MILF” still had a firm grip on the global search scene, especially in the UK, Canada, and Spain. Apparently, the mature charm is timeless.

Now, here’s where things get traditional. The term “tradwife,” short for “traditional wife,” saw a 72% spike. These ladies are all about the home—cooking, cleaning, and catering to their husbands’ every whim. Think of it as a back to basics approach, but with a modern twist. And speaking of twists, searches for “demure” content—yes, you read that right—saw a 133% rise after TikTok served up some mindful content.

But it wasn’t all sweet and subtle. The term “hawk tuah,” an explicit phrase made famous by Hayley Welch, also peaked in popularity.

And in case you’re wondering, Aussie Angela White was still the hottest porn star in the game, followed by Abella Danger and Violet Myers. Looks like 2024 is shaping up to be a good year for these stars.