Drake collaborates with NFL for new OVO collection amidst Kendrick Lamar Super Bowl buzz

Despite Kendrick Lamar’s dominance in their iconic hip-hop feud and his upcoming Super Bowl LIX halftime performance, Drake is keeping his partnership with the NFL alive.

Through his OVO brand, the Canadian rapper is set to drop another highly anticipated collaboration with the league, featuring a fresh collection of streetwear.

On December 13, just in time for the holiday season, OVO and the NFL will release new designs inspired by vintage Starter jackets. These pieces, teased on social media, showcase OVO’s signature aesthetic blended with NFL branding, creating buzz among fans of both the league and Drake’s label.

Drake has maintained a longstanding relationship with the NFL, previously launching several successful OVO collaborations. This latest partnership arrives amidst heightened scrutiny of the NFL’s alignment with Kendrick Lamar, who secured the coveted halftime show spotlight. Kendrick’s Super Bowl performance follows his decisive win in their widely publicized rap beef, where his lyrical prowess and strategic approach left Drake without a response.

While Kendrick celebrates his Super Bowl spotlight, Drake’s collaborations continue to thrive, suggesting he’s undeterred by the narrative surrounding their rivalry. Interestingly, rumors have surfaced that Drake has twice declined offers to perform at the Super Bowl halftime show. Whether he will reconsider in the future remains a topic of speculation.

For now, fans can gear up for the OVO x NFL collection drop, which promises to deliver timeless streetwear pieces perfect for gifting or personal style. With its blend of sports and music culture, the collaboration highlights Drake’s enduring influence in both industries.