Demand for handmade shawls rises with drop in temperature

ISLAMABAD:

As the winter chill intensifies, Pakistan is witnessing a surge in demand for handmade woollen shawls, transforming this traditional fashion staple into a winter essential across the country, from Punjab's vibrant cultural hub to Peshawar's breathtaking valleys, offering an array of designs to cater to the diverse tastes of both men and women.

Pakistan's handmade woollen shawl industry is experiencing a remarkable revival fuelled by growing demand from fashion-conscious citizens who value traditional craftsmanship and cultural heritage.

Pakistan's handmade woollen shawl industry weaves a story of a tradition that dates back centuries. As per artists in the business, the craft of shawl-making has been passed down through generations of skilled artisans, who have perfected the art of weaving and embroidering intricate designs onto soft, warm wool.

From the snow-capped mountains of the north to the rural villages of the south, shawl-making is an integral part of Pakistan's rich cultural heritage, they added. In Peshawar's vibrant markets, shopkeepers are ecstatic about the skyrocketing demand for handmade woollen shawls, priced from Rs 1,000 to Rs100,000, as they become a winter wardrobe staple.