The holidays are always the perfect time to try out new fashion and beauty trends. Whether it's through makeup or wardrobe choices, we get a fresh look at what will take over the next year. Pinterest's annual trend report for 2025 is here, and there are some surprising and not-so-surprising trends coming our way.
We've taken a deep dive into what you'll want to start wearing and experimenting with next year.
Here's the lowdown on the top trends according to Pinterest’s 2025 predictions.
1. Castlecore
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It seems Chappell Roan’s bold style and eccentric red carpet moments, like the Statue of Liberty look at the VMAs, have sparked a rise in "Medievalcore." The look, combining elements from history and fantasy, is up by 110% in searches. Expect Gen-Z and Millennials to embrace antique-inspired jewelry, chainmail, and a more regal aesthetic. Medieval-inspired fashion is here to stay.
2. Cherry-Coded
Instagram/ @refybeauty
Cherry reds are taking over once again, and this time it’s not just nails but hair and makeup too. Cherry hues have had a moment for years—cherry mocha nails, cherry cola lips, and now the trend is exploding with even more intensity. With search results for "dark cherry red" up by 235%, it's clear that this rich shade is ready to stay for 2025. Add it to your beauty routine with berry-toned lips or a sweet blush to keep the vibe alive.
3. Goddesscore
Instagram/ @yathegod
Gold is becoming the go-to metallic for 2025. Pinterest predicts that we’ll see more gold facials, goddess braids, and golden manicures, with searches for "goddess energy aesthetic" up by nearly 200%. If you’re into luxe metallics, gold is the next big thing. Look for shiny, molten finishes from accessories to fashion.
4. Fisherman Chic
Instagram/ @smythsisters
“Eclectic grandpa” gets a modern update in 2025 with the rise of "Fisherman chic." Think sturdy raincoats, cable-knit sweaters, fisherman sandals, and even fish-adorned bags (like Staud’s sardine-inspired creations). This trend, though rooted in practicality, is all about comfort and functionality. With designers like Prada and Burberry pairing raincoats with cocktail dresses, it's a timeless trend that works in both casual and elevated looks.
5. Seeing Double
Instagram/ @blondita.shop
Matching outfits aren’t just for your BFF anymore—they’re a 2025 trend! Pinterest predicts coordinated looks will be everywhere, from date nights to festivals, with "matching jerseys" and "matching nails" seeing huge surges in searches. This is a trend that’s all about personal flair: think coordinated accessories or matching outfits with friends or partners.
6. All Dolled Up
Instagram/ @cgonzalezbeauty
Doll-inspired beauty trends are gaining traction, with Pinterest predicting a rise in cutesy aesthetics, from dollhouse décor to playful charm necklaces and doll-inspired makeup. Sabrina Carpenter’s doll-like glam has led the way this year, and you can expect more of the same in 2025. The trend’s focus is on soft, sweet, and vintage-inspired looks—perfect for a fun evolution of the "girlhood" vibe.
7. Aura Beauty
Instagram/ @deemakeupart
The “less is more” makeup movement may have reigned supreme in 2024, but Pinterest expects a colorful comeback in 2025. "Aura beauty" is all about bold blushes, vibrant eye looks, and colorful lips. Searches for "purple blush" and "full color makeup" have already increased significantly, proving that the bright side of beauty is ready for its turn in the spotlight.
8. Sea Witchery
Instagram/ @0800shygirl
The "Sea Witch" trend is an ocean-inspired aesthetic featuring wet, wavy hair, smudgy eyeliner, and mermaid-inspired nails. Charli XCX’s "Brat" aesthetic helped popularize messy mermaid waves and siren makeup, and it looks like this moody, underwater vibe is set to become a staple for 2025. Searches for "dark siren makeup" have skyrocketed, showing how this trend is dominating the beauty scene.
9. Moto Boho
Instagram/ @lunaisabellaa
Boho style is coming back in full force, with a modern twist. Pinterest is predicting a rise in chunky leather handbags, flowy skirts, motorcycle boots, and fringe detailing. The "Moto Boho" aesthetic is a fusion of free-spirited boho with edgy, tough-chic elements. Searches for "boho outfits" are up by almost 800%, with a Gen-Z twist making the trend more wearable and fun.
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