Ethiopian envoy calls for media collaboration

ISLAMABAD:

In this modern era, the power of media cannot be underestimated. It is a vital instrument for disseminating accurate information and fostering understanding between nations.

This was said by Special Envoy and Ambassador Extraordinary of Ethiopia in Pakistan Dr Jemal Beker during an event hosted to celebrate the role of individuals in fostering warm ties between the two nations.

Addressing the ceremony titled "Champions of Ethio-Pakistan Fraternity", Dr Jemal Beker said the gathering celebrated champions of the Ethio-Pakistan fraternity and highlighted the lasting connection between the two countries.

He emphasised the significant role media plays in shaping public perceptions and advancing public diplomacy.

"Through proper engagement and the seamless provision of authentic narratives, we can highlight the rich histories, cultures, and values of Ethiopia and Pakistan."

Highlighting the potential of Pakistan, the ambassador praised the country's breathtaking landscapes, diverse heritage, and economic promise.

Ambassador Jemal also addressed the challenges of misinformation faced by both nations, citing the impact of global narratives that often misrepresent Ethiopia.

"Ethiopia is a land of immense progress, hosting international leaders annually and championing green transformation and economic growth," he remarked.

The ambassador drew attention to the centuries-old ties between the two nations, anchored in shared history, culture, and traditions.