Once presenting itself as one of the world's most welcoming countries to refugees and immigrants, Canada is launching a global online ad campaign cautioning asylum-seekers that making a claim is hard.
The C$250,000 ($178,662) in advertisements will run through March in 11 languages, including Urdu, Spanish, Ukrainian, Hindi and Tamil, the immigration department told Reuters.
The four-month campaign is budgeted to cost a third of the total spend on similar advertisements over the previous seven years.
Search queries such as "how to claim asylum in Canada" and "refugee Canada" will prompt sponsored content titled "Canada's asylum system - Asylum Facts", the ministry said.
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