Spotify Wrapped 2024 Is Almost Here—Here’s What We Know and What Fans Have Discovered

When Will Spotify Wrapped 2024 Be Released?

Spotify has yet to announce an official release date for Wrapped 2024, but given its history, we can make an educated guess. In the past, Wrapped has dropped either at the end of November or in early December. Last year, Spotify released Wrapped on November 29, a day earlier than the previous year's November 30 release. Typically, users get access through an in-app pop-up, and the Wrapped package appears as a slideshow, perfect for sharing via Instagram Stories.

Looking at past trends, Wrapped has historically dropped on the last Wednesday of November or the first Wednesday of December. Here's a quick look at the release dates from previous years:

• 2023: November 29 (Wednesday)
• 2022: November 30 (Wednesday)
• 2021: December 1 (Wednesday)

Based on this pattern, it's likely that Spotify Wrapped 2024 will be available on Wednesday, December 4. While Spotify hasn't confirmed the exact date yet, this estimate aligns well with past release schedules.

Will There Be Any New Features in Spotify Wrapped 2024?

It’s still unclear whether there will be any new features added to Wrapped this year. In the past, Spotify has introduced new elements in its Wrapped packages. For instance, last year’s Wrapped featured a "Sound Town" that matched users with their most-streamed artists and how those artists are streamed in other cities. In 2019, Wrapped took a look back at users’ decade-long listening trends.

Recently, Spotify shared a teaser video on Instagram showing its logo transforming to represent various albums released in 2024. The caption read, "This year contained multitudes. So will your Wrapped. Coming Soon." This suggests that Wrapped 2024 could have a fresh new twist, but for now, fans will have to wait for official details.

The "Cheat Months" of Spotify Wrapped

Social media users often joke about how they intentionally wait for Spotify to stop tracking their data so they can enjoy music they might be embarrassed about if it ended up in their Wrapped. A recent post on X (formerly Twitter) from a user said, “My Spotify Wrapped is going to be so embarrassing this year,” and it quickly received more than 200,000 likes. In fact, last year, the Washington Post referred to November and December as “cheat months,” where users can listen to holiday tunes and show tunes freely without worrying about them showing up in their Wrapped.

The Evolution of Spotify Wrapped

Spotify launched its Wrapped marketing campaign in 2016, and by 2019, it began offering Instagram Story-ready graphics for users to share. Since then, Wrapped has become a major success, with more than 156 million users accessing their Wrapped package in 2022, a significant increase from the 120 million users the year before. Social media analytics firm SproutSocial reported that there were 400 million posts about Spotify Wrapped on X within the first three days of its 2022 release, a 15% increase from the year before.

Each year, Spotify introduces new features for Wrapped. In 2023, users were assigned a "Sound Town" based on their music tastes, leading to viral discussions about cities like Burlington, Vermont, and Cambridge, Massachusetts, which seemed to have a large number of LGBTQ+ listeners. In 2022, Wrapped took things a step further by assigning users "listening personality types" based on the Meyers-Briggs personality test.

Spotify recently posted a teaser video on X, showing nine different versions of its iconic logo in various designs and colors. Fans quickly analyzed these logos and believe they’ve cracked the references hidden in each one.

@vitudos on X