Kendrick Lamar’s ‘Mustard!’ shout from GNX track sparks viral meme trend across social media

Kendrick Lamar surprised fans with the unexpected release of his album GNX on Friday, and one track, tv off, is already making waves. The song features a standout collaboration with Los Angeles producer Mustard, highlighted by Lamar’s spirited shout of "MUSTARD!"—a moment that has quickly transformed into an internet sensation.

The dramatic exclamation, which Lamar extends playfully in the track, captivated fans and meme creators alike. Social media exploded with creative interpretations, ranging from humorous edits to bold tributes. Even Mustard himself joined the fun, retweeting several posts and responding with enthusiasm through comments like “Omg” and “Lol.”

Beyond the fan contributions, major brands and organizations amplified the meme’s popularity. Accounts such as DreamWorks Animation, NFL, and Las Vegas Raiders posted their takes on the "MUSTARD!" shout, showcasing the moment’s wide-reaching appeal across audiences. Fans also created unique spins on the meme, adding to its viral status and cementing tv off as a standout cultural moment.

Beyond the memes, GNX reflects Lamar’s continued ability to innovate and resonate with his audience. tv off is one of two tracks on the album featuring Mustard, blending infectious production with Lamar’s dynamic energy. The playful yet impactful nature of the song exemplifies Lamar’s knack for creating not just music but moments that transcend genres.

As the "Mustard!" meme continues to trend, it highlights Kendrick Lamar’s ability to bridge music and internet culture. His infectious shout pays tribute to his collaborator while reinforcing his position as a cultural innovator who knows how to grab attention and leave a lasting impression.