Faisalabad heritage to be showcased

Faisalabad’s rich cultural heritage promoted globally through art galleries, clubs, and festivals.

JARANWALA:

The Ministry of Foreign Affairs, following a proposal by the Divisional Administration, has decided to promote the rich heritage and historical chronicles of Faisalabad to an international audience.

Sources said that this initiative is part of a campaign aimed at revitalising the cultural history of the Sandal Bar region.

The administration has taken steps to establish art galleries along major thoroughfares and founding literary and sports clubs in educational institutions.

These efforts are designed to project Faisalabad's heritage to a global audience, with the goal of attracting foreign investment to Pakistan's third-largest city.

Despite conventional bureaucratic roles, the Divisional Administration has adopted innovative approaches to document the history of Faisalabad.

Each district offers its own unique contributions to the region's cultural and economic landscape. Faisalabad is renowned for its industrial prowess and textile production, Chiniot for its exquisite wooden craftsmanship and furniture, Jhang for its rich folklore and indigenous traditions, and Toba Tek Singh for its fertile agricultural lands.

The divisional administration's promotional efforts also celebrate the enduring craftsmanship of Kamalia khaddar, the woodworking artistry of Chiniot, and the economic vibrancy of Faisalabad.

Additionally, the region's modern advancements are underscored through mentions of the National Incubation Centre, along with popular events like Jashan-e-Baharan and winter festivals that highlight local culture, cuisine, and folklore.