Warner Bros. revives ‘Harry Potter’ franchise with new series, theme parks, and expanded merch line

Warner Bros. is expanding the Harry Potter franchise through a multi-platform campaign that includes a new HBO series, themed merchandise, video games, and immersive experiences. 

This comprehensive initiative launches with Harry Potter: Wizards of Baking, a competition show debuting on Nov. 14 on Food Network and Max, featuring bakers creating Wizarding World-inspired desserts. Hosted by Harry Potter alumni James and Oliver Phelps, who played Fred and George Weasley, the show brings culinary magic to Leavesden Studios, where the original films were shot.

Warner Bros. aims to build on the global success of the Harry Potter series, first published in 1997, by offering fresh experiences to fans. “Fans are always eager for more in this world,” said David Haddad, president of Warner Bros. Interactive Entertainment, who confirmed the development of a sequel to the hit game Hogwarts Legacy, which sold over 30 million units since 2023. Warner Bros. Discovery is also building the Epic Universe theme park in Orlando, set to open in May, featuring Harry Potter-themed attractions.

In addition, Warner Bros. is releasing a new line of Harry Potter merchandise, including luxury collectibles like a $499 Mirror of Erised replica and clothing items for younger fans. The high-stakes HBO adaptation set for 2026 is intended to bring new generations into the franchise. According to Betsy Ayala, Food Network’s executive, the show reflects Warner Bros.' goal to “expand the Potter IP across lifestyle platforms.”

Warner Bros. remains confident in the brand’s lasting appeal. “Harry Potter has transcended time and language,” said Bonnie Wright, who played Ginny Weasley, underscoring the franchise’s multi-generational impact.