What is TikTok’s "Contrast Makeup" Theory? : A Guide to Color Analysis for Your Beauty Routine

There's a lot of grey area when it comes to makeup application. While guidelines about face shape and eye color abound, the ultimate rule is that makeup should reflect your personal style.

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If you're unsure where to start, the latest trend to explore is the "contrast makeup theory." This innovative approach enhances your natural features by utilizing a customizable contrast filter to create a soft, glowy look. It’s easier than it sounds! Once you identify your contrast level, you can fine-tune your makeup to balance the differences in your hair, skin, and eye colors. This theory isn't a rigid framework but rather a fun way to refresh your routine this fall.

Below, we break down everything you need to know about this exciting trend.

First, What Is the Contrast Makeup Trend?

The concept of contrast is all about differentiating light; think bright highlights and deep shadows in a high-contrast image. TikTok creator @Alieenor revolutionized the beauty scene by introducing the contrast makeup theory on social media. "It's the difference in value between your face, eyes, eyebrows, and hair," she explains in her videos. This approach encourages users to tailor their makeup routine according to their specific contrast level.

Ailénor has created a black-and-white filter that helps users determine their contrast level based on three skin tones and three contrast categories. This filter provides a side-by-side comparison that highlights where shadows and brightness differ on the face. For instance, someone with blonde hair, fair skin, and light eyes would fall under the low contrast category.

Ailénor illustrates her theory using Beyoncé, who has low contrast due to the minimal difference between her hair and skin tones. In contrast, Zoë Kravitz exemplifies high contrast with her dark features against her lighter skin. This trend encourages experimentation with the filter and application of makeup artist tips to achieve a balanced look without needing to purchase new products—an uncommon perk in beauty trends on social media.

Ailénor emphasizes that the goal is to empower you to feel confident in your makeup's ability to enhance your features. Creators on TikTok are discovering how small adjustments to their routines can yield significant results. The contrast theory offers a refreshing starting point for those looking to shake things up or those new to makeup—it's not a strict guideline but rather a playful exploration of beauty.

Low Contrast Makeup

If you fall into the "low contrast" category, Ailénor describes it as having "a very low difference of value between the hair, eyes, and skin." In essence, the contrast among these features is minimal. "Everything is in the same greyscale," she explains, resulting in a soft and ethereal appearance.

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For low contrast individuals, Ailénor recommends embracing the no-makeup makeup trend. She cites Elle Fanning's light glam look at the 2019 Cannes Film Festival as an example, showcasing barely-there blush, delicate lashes, and a soft pink lip. "It doesn't mean you can't wear a lot of makeup," she clarifies. "It just means it will have a different effect," especially when compared to a more intense smoky eye. Essentially, Ailénor suggests that subtle makeup tends to appear more natural on those with low contrast, adhering to the less-is-more philosophy.

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TikTok creator @rachellldaguanno showcased the low contrast trend with minimal makeup—just a hint of contour or blush, a swipe of mascara, and gloss. Given the similarity in her hair, skin, and eye colors, she opted for a more understated look to maintain her low contrast.

High Contrast Makeup

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High contrast refers to a significant difference between the features of your face, as Ailénor defines it. "When you have very light skin and very dark hair, it draws attention to the face and can appear a bit harsh," she explains. You can adjust your makeup to soften this contrast.

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Ailénor suggests smoky eyes, bold red lips, and the Italian siren aesthetic for those with high contrast. "You want to add back intensity," she notes. "But you can also do this in a softer way, like using a medium-intensity red lip and cheek" or opting for a gentler smoky eye. She highlights Emily Ratajkowski's classic smoky glam as a prime example.

Medium Contrast Makeup

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When discussing medium contrast, Ailénor states, "It means there's a bit of difference between the face and the hair." Sometimes, adding intensity can create a more natural appearance.

A reliable way to balance contrast for medium contrast individuals is a "good lipstick in the right intensity." She suggests pink and rosy shades, which don’t need to be overly saturated but should be a bit more vibrant. Ailénor, identifying as medium contrast herself, shares that nude lipsticks often made her feel washed out. To complement a lightly colored lip, she recommends adding a similar blush shade across the cheeks.

Image: Getty

Using Zendaya's glamorous look at this year's Academy Awards as inspiration, Ailénor points out the actress's ultra-glowy base, subtle bronzy eyeshadow, and rosy pink lip. "If you have particularly dark eyes, you can add some intensity to the eyes to lessen the contrast," she advises. "A subtle smoky eye is also a great option."

TikTok creator @tahiyabby tested the trend with pink blush and bronzer around her eyes and cheeks, combined with a subtle brown winged eyeliner. In another video, Tahiya mentioned, "I might never go back" after trying the trend, exclaiming, "This is such a flattering look on my features. This might actually go into the rotation."

As makeup trends continuously circulate on TikTok, the contrast makeup theory offers a refreshing and individualized approach to beauty. By focusing on the unique interplay between hair, skin, and eye color, this trend encourages makeup enthusiasts to explore their individuality and express themselves creatively. Whether you're low, medium, or high contrast, the emphasis is on having fun while discovering new ways to enhance your natural beauty!