BTS’ Jin named Alo Yoga’s newest global ambassador as brand expands in South Korea
Jin’s focus on mindfulness and self-care will be highlighted in a major Alo Yoga campaign launching in 2025.
Pop Culture & Art |
October 18, 2024
Courtesy: @alo on Instagram
BTS member Jin is the latest K-pop star to represent Alo Yoga as their global ambassador.
The "Butter" singer, known for his passion for mindfulness and wellness, joins BLACKPINK's Jisoo as the face of the popular athleisure brand.
Jin’s collaboration marks another step in expanding the brand’s partnerships with K-pop icons, while also highlighting his dedication to both style and mental well-being.
ARMY fans can now incorporate Jin’s favorite Alo Yoga pieces into their wardrobes, with items like the Make Waves Hoodie, Sweatpants, and Alo Runner sneakers already available.
"What I really like about Alo Yoga is how they effortlessly combine comfort, style, and purpose while also emphasizing both physical and mental well-being, which is something I deeply value," Jin shared in a press release.
"Their approach to mindful movement really resonates with me — it’s not just about what you wear, but how it makes you feel and encourages you to be present."
As part of a year-long partnership, more of Jin’s curated Alo Yoga selections will be released throughout 2025.
This announcement also coincides with the brand’s plans to open its first flagship store in South Korea’s Dosan Park, further fueling excitement for fans of both Jin and Alo Yoga.
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