Tom Holland set to launch non-alcoholic beer brand "Bero" on October 16

Actor Tom Holland, best known for his role as Spider-Man in the Marvel Cinematic Universe, is making waves in the beverage industry with the upcoming launch of his non-alcoholic beer brand, Bero. Scheduled to debut on October 16, the brand will feature three distinct brews, each described as "equally familiar and completely new." While Holland has kept specific details under wraps, he teased the launch on Instagram with a photo of himself sipping from a branded glass, captioned, "Something's brewing..."

 

 

 

 

 

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A post shared by Tom Holland (@tomholland2013)

Fans eager to try Bero can now register their interest on the brand's official website ahead of the launch. This move into the non-alcoholic beverage sector follows Holland’s own journey with sobriety, which began in early 2022. In a candid interview on Jay Shetty's podcast in 2023, the British actor revealed that he initially cut out alcohol for "Dry January," a public health challenge, but soon realized the extent of his dependence on it, particularly in social settings. Since giving up alcohol, Holland has experienced significant improvements in his mental and physical health, from better sleep to enhanced clarity and focus on set.

By launching Bero, Holland joins a growing list of celebrities who are embracing the alcohol-free movement. Other notable names include Blake Lively, who introduced her sparkling mixer line Betty Buzz in 2021, and Katy Perry, who co-created De Soi, a non-alcoholic apéritif brand, in 2022. With the rise of sober-curious lifestyles and increasing demand for premium non-alcoholic beverages, Holland’s Bero is poised to resonate with fans and health-conscious consumers alike.

This exciting venture not only marks Holland’s foray into entrepreneurship but also highlights the growing trend of celebrities using their influence to promote healthier lifestyle choices. As the release date approaches, anticipation is building for what could be a major player in the non-alcoholic beverage market.