Facebook launches Content Monetization beta to boost creator earnings

Facebook merges In-stream ads, Ads on Reels, and Performance Bonus into a single unified monetization platform.

Facebook has unveiled the Facebook Content Monetization beta, a groundbreaking new program aimed at simplifying and expanding monetization opportunities for content creators across the platform.

This streamlined initiative merges three of Facebook’s existing monetization programs, In-stream ads, Ads on Reels, and the Performance Bonus, into one cohesive platform.

This move is designed to allow creators to earn revenue from a broader range of content formats, including Reels, long-form videos, photos, and even text posts, creating more avenues for creators to profit from their work.

 

Creators Have Earned Billions on Facebook
Since the introduction of Facebook-funded monetization back in 2017, the platform has helped over four million content creators generate income.

Initially, creators could only earn through longer videos, but the program has since expanded to include newer formats such as Reels and regular posts.

This expansion has been met with great success, with payouts growing significantly over time.

In the past year alone, Facebook has distributed more than $2 billion to creators for producing eligible content, including videos, Reels, and posts.

Notably, payments for short videos and Reels have surged by more than 80%, underscoring the platform's commitment to rewarding creators for engaging content.

A More Streamlined Approach to Monetization
One of the core goals of the Facebook Content Monetization beta is to make it easier for creators to navigate the monetization landscape.

Until now, creators have had to apply for and meet the eligibility criteria for separate programs to earn from different content types.

This often led to confusion, missed opportunities, and an uneven distribution of earnings.

In fact, only about one-third of monetizing creators on Facebook currently earn from more than one of the available Facebook-funded programs.

Recognising this gap, Facebook is consolidating all monetization avenues into a single platform.

Now, creators only need to sign up for one program to monetize multiple formats, with access to a unified set of insights and analytics to track their performance and earnings more easily.

No Changes to the Payout Model
While the structure of the program is changing, Facebook’s payout model remains the same.

The new Content Monetization program continues to operate on a performance-based model that has powered successful programs like Ads on Reels, In-stream Ads, and the Performance Bonus.

Creators’ earnings will still be directly tied to how well their eligible content performs in terms of views, engagement, and other metrics.

Creators who have previously thrived using Ads on Reels or In-stream Ads should experience similar success under this new system.

In addition, those who have yet to explore earning through other formats like longer videos or photos will now have an opportunity to monetize those as well.

Expanded Eligibility and Invitations
Facebook has already begun rolling out invitations to the Facebook Content Monetization beta, initially targeting one million creators who are currently monetizing content on the platform.

These creators will be able to join the beta program from the monetization tab of their Professional dashboard on mobile or through the Meta Business Suite on desktop.

Facebook plans to send out additional invitations in the coming months, allowing more creators to participate and take advantage of the new earning opportunities.

Although open enrollment for the general public will not begin until 2025, creators can express their interest in joining the beta early by visiting Facebook for Creators and signing up for notifications.

Making Monetization Easier and More Accessible
Facebook's move to consolidate its monetization programs reflects its commitment to making the platform more user-friendly and profitable for content creators.

By reducing the complexity of joining multiple programs and providing a more streamlined experience, Facebook aims to help creators maximise their earnings potential.

The program will allow creators to monetize a diverse range of content, from short, engaging Reels to in-depth videos and even text-based posts.

The company also hopes to address issues of inaccessibility and eligibility that previously prevented many creators from fully capitalising on available monetization options.

As Facebook continues to innovate and expand its content ecosystem, the Facebook Content Monetization beta represents a significant step forward in the company’s mission to support creators and provide them with more robust tools for earning a living on the platform.

This consolidated approach will not only simplify the monetization process but also foster a more inclusive environment where creators from different niches and content formats can thrive.