Logan Paul criticised for promoting Lunchly during fiance's labour

YouTuber Logan Paul has faced backlash after posting promotional content on Snapchat during his fiance Nina Agdal’s labor. Paul, who recently welcomed a baby girl with Agdal, used the opportunity to promote Lunchly, a new business venture he shares with fellow YouTubers KSI (Olajide Olatunji) and MrBeast (Jimmy Donaldson). Lunchly, announced earlier this month, is a competitor to Lunchables, featuring a Prime drink, Feastables chocolate, and various food items.

During Agdal’s labor, Paul shared updates on Snapchat, showcasing how he decorated the hospital room. One clip included promotional content, where Paul displayed Lunchly boxes with the caption “And ofc Lunchly.” Fans quickly criticized the timing, expressing disappointment with his decision to promote a product during such a personal moment.

One Reddit user commented, “Imagine giving birth and being given a Lunchly... I would just cry from disappointment.” Another added, “He’s so greedy he can’t even enjoy the birth of his own child without turning it into a marketing ploy.”

Paul and Agdal have named their daughter Esmé Agdal Paul. Despite the controversy, Paul continues to promote his ventures, but the backlash highlights growing concerns about influencers using personal milestones for product promotion.