Beyoncé and JAY-Z celebrate the launch of SirDavis Whisky at star-studded Paris event

Beyoncé and JAY-Z host a star-studded celebration in Paris for the launch of SirDavis American Whisky.

Beyoncé and JAY-Z came together to celebrate the launch of her new whisky brand, SirDavis American Whisky, at a glamorous event in Paris. 

The singer shared glimpses of the occasion with her Instagram followers through two posts: a video on September 27 and a photo set on September 28. 

In the video, Beyoncé is seen sitting on a leather armchair, gazing out at the Eiffel Tower, while "Laisse-moi respirer" by The Vrooming Crew & Dolores plays in the background. 

The clip goes on to show a decked-out dining room where Beyoncé, JAY-Z, and their guests, including Kelly Rowland, enjoy a night filled with SirDavis cocktails, dancing, and celebration.

 

 

 

 

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Beyoncé's posts also featured her custom SirDavis bottle-shaped purse and nail art showcasing the brand's logo. 

 

 

 

 

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The name of the whisky honors Beyoncé’s paternal great-grandfather, Davis Hogue, who was a moonshiner during Prohibition. 

In a statement, she said, “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy."

Beyoncé continued to highlight her partnership with Moët Hennessy, adding, "In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis." 

Fully finished, blended, and bottled in Beyoncé’s hometown of Houston, SirDavis marks Moët Hennessy’s first U.S.-developed spirits brand.

Just last week, Beyoncé shared a new promo video for SirDavis, showcasing the whisky along with her transformation from a photoshoot to various settings. Throughout the clip, the phrases "The Muse," "The Founder," and "The Woman" appear, further celebrating her new venture.