HSY's birthday tribute to his hero, his mom

Fashion mogul shares his love and gratitude on IG

Hassan Sheheryar Yasin, fondly known as HSY, took to Instagram to pay tribute to his mother on her birthday. As a prominent figure in Pakistan's fashion industry and entertainment world, HSY is no stranger to the spotlight, but this post was all about the woman who has been his guiding star since day one.

In his message, HSY wrote, "Happy Birthday to my hero, my incredible mother. I am everything I am today because of you." It's the kind of sentiment that strikes a universal chord, the understanding that behind every success story, there's often an unsung hero, a mother who provides unwavering support. He continued by expressing, "You gave me hope when there was none, loved me unconditionally, and nurtured me with every fibre of your being."

HSY's words paint a picture of a woman whose strength has been a cornerstone in his life. He acknowledged the invaluable lessons she imparted, writing, "You have taught me what it means to be a good man, and for that, I am eternally grateful." Giving a glimpse into the weight of gratitude he carries for his mother, HSY added, "Your sacrifices and tireless efforts have shaped my life in more ways than I can express." He closed his post with the plea: "I ask you all to join me in praying for her long, healthy life. May Allah protect all mothers and grant them His endless blessings."

Earlier this year, HSY celebrated 30 years in the fashion industry. He rolled out the red carpet for an event showcasing various collections. The event served as a tribute to the family and friends who played pivotal roles in supporting HSY from the outset. Among them were his sister and niece, who walked the ramp.

The event merged fashion with technology, featuring live presentations alongside digital fashion for a global audience. This fusion aimed to underscore the brand's core identity: Made in Pakistan.

HSY extended invitations to members of the international fashion community as well. Among the esteemed guests were luminaries such as Shoa Caan, the Burberry Middle East head; Ayman Ahmed Fakoussa, co-founder and managing partner of The Qode, LVMH; and Daniel Lee, a renowned creative director who has collaborated with icons like Beyonce, Nicki Minaj, and Mariah Carey.