Jin, Hyunjin, and San Steal and more K-Pop Idols take over Milan Fashion Week

K-Pop idols are dominating not just music charts but also the global fashion scene, and Milan Fashion Week was no exception. The 2024 event saw top idols like Jin from BTS, Hyunjin from Stray Kids, and San from Ateez gracing the front rows and afterparties of iconic fashion houses.

BTS's Jin made his grand debut as Gucci’s official global brand ambassador. Attending the luxury brand’s Spring/Summer 2025 show, Jin impressed in a sleek brown and maroon outfit, perfectly complemented by silver Gucci accessories. Fresh off his military discharge, Jin, nicknamed "Worldwide Handsome," was the picture of sophistication.

Meanwhile, Stray Kids’ Hyunjin wowed at the Versace show. As a global ambassador for the brand since 2023, Hyunjin donned a bold red coat and black turtleneck, adding to his signature rockstar image. His connection with Donatella Versace was evident, with the designer herself seen posing alongside him, even holding a plushie of his Stray Kids character.

Ateez’s San also made a splash at Milan Fashion Week, attending Dolce & Gabbana’s show. It was his first time at the prestigious event, but the star looked right at home, posing with Madonna at the afterparty and effortlessly flaunting his unique style.

With their striking presence and bold fashion choices, K-Pop idols are not just musical stars but major players in the fashion world, making waves at every high-profile event they attend.