California Governor Gavin Newsom signs bills to protect actors from AI-generated digital replicas

California Governor Gavin Newsom has signed two bills for protections for actors from AI-generated digital replicas.


Pop Culture & Art September 19, 2024
Photo: Reuters

California Governor Gavin Newsom has taken a significant step to protect actors from the increasing use of AI-generated digital replicas. On Tuesday, he signed two bills that extend SAG-AFTRA's protections for actors from AI-generated digital replicas.

The first bill, AB 1836, prohibits the use of deceased individuals' voices or likenesses in digital replicas without consent. This means that actors who have passed away cannot be used in digital replicas without the permission of their estate.

The second bill, AB 2602, prevents contractual provisions that would allow for the use of digital replicas in place of an individual's actual services. This means that actors cannot be replaced by digital replicas without their consent.

These bills are a significant step forward in protecting the rights of actors and ensuring that they are not replaced by AI-generated digital replicas. SAG-AFTRA has been advocating for these protections for some time, and the signing of these bills is a major victory for the labor union.

The use of AI-generated digital replicas is becoming increasingly common in the entertainment industry, and it is essential that actors are protected from this trend. These bills ensure that actors have a say in how their images and voices are used and that they are not replaced by digital replicas without their consent.

The signing of these bills is a significant step forward in protecting the rights of actors and ensuring that they are not replaced by AI-generated digital replicas. It is essential that the entertainment industry continues to prioritize the rights of actors and ensure that they are protected from the increasing use of AI-generated digital replicas.

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