From sneakers to NFTs: A look at Trump's latest merchandise lineup

From shoes and digital collectibles, Trump has found numerous ways to turn his brand into a profit-making machine

Since leaving office, former President Donald Trump has continued to leverage his name in a wide variety of products while balancing his 2024 presidential campaign.

In adition to the conventional electioneering paraphenalia like MAGA hats, Trump t-shirts mugs and stickers, the Republican Presidential candidate, who has marketed himself like no other politician before is offering an additional range of products that includes sneakers, digital trading cards or copies of the Bible.

These are all part of the numerous ways Trump uses to turn his brand into a profit-making machine.

https://www.instagram.com/trumpshoes2024/p/C3olsnstIKu/

Among his most talked-about offerings is a hardcover picture book featuring the iconic image of Trump raising his fist after surviving an assassination attempt, which sells for $99 or $499 with his signature.

Trump’s initials, “DJT,” have also returned to Nasdaq under the Truth Social parent company, Trump Media & Technology Group, further adding to his income stream.

Financial disclosures reveal that Trump has earned more than $12 million from ventures such as NFTs and book sales. His business savvy is nothing new—he has a long history of attaching his name to everything from board games to steaks.

However, these post-presidency ventures have garnered significant attention.

Notably, Trump's social media platform, Truth Social, remains a significant part of his portfolio.

Though its stock has struggled since its quasi-IPO in March, Trump holds nearly 59% of the company’s shares, a key contributor to his net worth.

The success of Truth Social, however, depends heavily on Trump’s involvement, as the platform experienced dips in share prices when Trump became more active on Elon Musk's X (formerly Twitter).

Trump’s merchandise offerings also include a $60 Bible, shoes starting at $499, and several editions of digital trading cards, many of which feature moments from his political career.

NFTs, in particular, have been a lucrative business for Trump, earning him over $7.1 million in licensing fees.

In addition to these ventures, Trump has continued to expand into fragrances.

His signature cologne, "Victory 47," is slated to be released this fall, just in time for Election Day.

Whether through his business or his campaign, Trump remains a central figure in both politics and commerce, turning his brand into a thriving post-presidential enterprise.