Angelina Jolie is the face of TOM FORD new runway lip color campaign

Shot by Mert Alas and Marcus Piggott, the campaign is a cinematic tribute to feminine beauty and power.


Pop Culture & Art August 23, 2024
Image: AFP

Angelina Jolie is the face of the new TOM FORD Runway Lip Color, a campaign that unites two icons.

Jolie, known for her trailblazing spirit, embodies strength, confidence, and a dedication to self-expression. With an Academy Award, Golden Globe, and Tony Award to her name, Jolie is an international figure in film, theater, and fashion. Beyond her artistic achievements, she uses her influence in humanitarian efforts, having spent over 20 years advocating for refugees and human rights. As a fashion entrepreneur, she also founded Atelier Jolie, a platform empowering people to create their own fashion with a focus on sustainability.

Shot by Mert Alas and Marcus Piggott, the campaign is a cinematic tribute to feminine beauty and power. Launching on September 3, the campaign features images and video of Jolie preparing for a role, embodying a character who commands the camera’s attention. She exudes confidence through her signature lip shade: 16 Scarlet Rouge.

TOM FORD BEAUTY, known for its dramatic and transformative lip colors, first made its mark in 2010 with the Private Blend Lip Color Collection. The new TOM FORD Runway Lip Color, a runway essential, continues this legacy as a true luxury item, featuring a hydrating formula that conditions lips with rich, long-lasting color. The collection, debuting in September, will include 18 shades—10 familiar and 8 new.

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