Charli XCX stars in Skims’ latest campaign, showcasing new Cotton Rib and Cotton Fleece styles

Skims’ goes brat, Charli XCX stars in the latest campaign, showcasing the brand's new Cotton styles

Charli XCX, the British pop sensation, is the new face of Skims, starring in the shapewear brand’s latest campaign. The campaign, shot by renowned photographer Petra Collins, features Charli XCX in a series of ethereal photos, set in lush greenery with rain pouring down around her. She models Skims’ new Cotton Rib and Cotton Fleece collections, including pieces like the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie, and Cotton Rib Bikini.

-Skims

In a statement about the collaboration, Charli XCX expressed her excitement, saying, “Skims empowers people to feel confident in their own skin, which is the essence of Brat. I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream.”

Kim Kardashian, co-founder and CCO of Skims, also shared her enthusiasm for the partnership. “Having Charli XCX as the face of our new Skims campaign is so exciting,” Kardashian said. “She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond.”

Charli XCX’s involvement with Skims comes on the heels of her successful summer, marked by the release of her album “Brat” in June, which has been widely acclaimed. The album’s influence has extended beyond music, with its imagery even being adopted by the Democratic Party in their campaign efforts ahead of the 2024 election.

The Skims Cotton collections, featured in the campaign, will be available for purchase on Skims.com starting Wednesday, August 21, at 12 p.m. ET.