The Weeknd drops haunting teaser, hints at upcoming album

The Weeknd's new teaser hints at a dark, introspective conclusion to his album trilogy.


Pop Culture & Art August 06, 2024
Courtesy: Todd Williamson/NBC/NBCU Photo Bank via Getty Images

The Weeknd has once again embraced his enigmatic persona with a new teaser for his upcoming album. 

Released on August 5, the three-minute video reveals unsettling and cryptic visuals that align with the artist's long-standing mysterious image. The teaser provides fans a glimpse into the upcoming album’s theme while offering a preview of new music.

The video opens with a storm forming above a young boy in front of a house. As the boy enters the home, the atmosphere grows increasingly tense. Inside, he encounters scenes that suggest abandonment and tragedy, with scattered clothes and a foreboding mood. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Abel (@theweeknd)

A surreal sequence transitions the boy to a church, where he is comforted by a hooded woman. Throughout, an unreleased track by The Weeknd plays, adding to the eerie ambiance.

The Weeknd shared the teaser on Instagram and Twitter with the caption: "unprepared certainty." This phrase hints at the album’s exploration of deeper psychological themes, consistent with its role as the final chapter in his trilogy. 

The trilogy began with After Hours and continued with Dawn FM. The artist hinted at this structure in 2022, prompting fans to question if they were experiencing a new trilogy.

In a 2023 interview with W Magazine, The Weeknd, whose real name is Abel Tesfaye, elaborated on the trilogy's narrative. He indicated that the forthcoming album would mark the end of his "Weeknd" persona, stating, "The album I’m working on now is probably my last hurrah as The Weeknd. 

This is something that I have to do." As fans await this conclusion, there is anticipation for Tesfaye’s future musical endeavours under a new identity.

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