Scooter Braun exits music management, Swifties rejoice over his departure

Swifties celebrate Scooter Braun's exit: 'What going against Taylor cost you... all the other tayrtriers, take note!'


Pop Culture & Art June 18, 2024
Courtesy: AFP/ Luke Johnson / The Seattle Times

Scooter Braun, once a pivotal figure in managing some of pop music's biggest names like Justin Bieber and Ariana Grande, has announced his decision to leave music management. 

This news has stirred a considerable buzz among Taylor Swift's fans, as Braun was notably involved in the controversial acquisition of Swift's early albums.

Braun's management career has seen a significant downturn, with several high-profile artists leaving his roster. 

His most contentious move came in 2018 when he acquired Big Machine Records for $300 million, obtaining the masters to Taylor Swift’s first six albums. 

This action famously triggered Swift to re-record these albums, much to the delight of her fans, known as Swifties.

With Braun now shifting his focus to family and his new role as CEO of HYBE America, Swift's fans are openly celebrating his exit from the music management scene. 

Social media has been abuzz with reactions from Swifties, emphasizing the perceived justice in Braun's career change. 

One fan noted online, "What going against Taylor cost you......all the other tayrtriers, take note!" Another echoed the sentiment, adding, "That tayvoodoo."

The celebration extended to lyrical references from Swift's songs, with tweets like "And nothing but loud cheers were heard across the world" and lyrical quotes from Swift's album 'Midnights', reflecting the collective sentiment of Swift's fanbase.

In his statement, Braun reflected on his career, stating, "I think I have wanted this for a while, but I was truly afraid to answer the question, 'Who would I be without them?'"

He acknowledged the personal sacrifices made during his tenure in music management and expressed a newfound commitment to his family, including his three children with ex-wife Yael Cohen.

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