Kehlani raises $555K for Operation Olive Branch ahead of ‘CRASH’ album launch

Kehlani's new merch line supports humanitarian efforts in Palestine, Sudan, and Congo ahead of her album release.

Courtesy: AFP

R&B star Kehlani has once again proven her commitment to social causes, this time by channeling her influence into a charitable endeavor that raised an impressive $555,000 for Operation Olive Branch. 

This effort coincides with the buildup to her highly anticipated fourth studio album, "CRASH," set to drop on June 21.

Kehlani's engagement in activism, especially her support for the Palestinian people, has been a notable aspect of her public persona. 

Her recent merch sale initiative was designed not just to promote her upcoming album but to support critical humanitarian efforts in Palestine, Sudan, and Congo.

"555k. no words. thank you, to you. thank you @operationolivebranch thank you @nolcollective thank you @simsim.jpeg thank you God, thank YOU. free Palestine. free Congo free Sudan. land back. land back. land back," Kehlani shared in an Instagram post.

The funds will aid Operation Olive Branch, a campaign focused on providing relief and support in conflict-ridden areas. 

This move has highlighted Kehlani's deep commitment to global humanitarian issues, aligning her public platform with her philanthropic values.

As Kehlani releases her second single, "Next 2 U," from the upcoming album, along with its music video, the question arises: How will her vocal activism impact the reception of "CRASH"?

With the R&B scene already buzzing with major releases from artists like PARTYNEXTDOOR and Kali Uchis, Kehlani's unique blend of music and activism might just set her apart in a crowded field.

 

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